Plan and Structure your Marketing

Next date: Wednesday, 29 March 2023 | 09:30 AM to 12:30 PM

Plan and Measure your Marketing Efforts.png

This workshop is designed for any business owner, or someone looking to start a business, who wants to bring structure and measurability to their business's marketing efforts.

Developing a marketing strategy will help make sure you are spending your marketing budget in ways that make a difference for your business. It is very easy to spend a bit of money here and there when working without a plan, which can lead to a lack of clarity on ROI or effectiveness.

In this session we will cover:

  • Setting marketing goals.
  • Defining target personas.
  • Choosing your marketing tactics.



Facilitating this session is Anne Neilan. A digital marketing specialist who has spent 15 years of her career working in digital marketing and eCommerce roles for Coca- Cola, Danone, NRMA and In 2018 she founded Neilan Digital to bring big business knowledge to small businesses, so they have a clear plan to apply the strategy, processes and analysis needed to drive sales using digital and online.

Business Connect is a dedicated and personalised NSW Government program that provides trusted advice to help you start, run, adapt or grow your small business.

For any questions, please contact Council’s Economic Development team on

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  • Wednesday, 29 March 2023 | 09:30 AM - 12:30 PM


The Hills Shire Council, 3 Columbia Court, Norwest, 2153, View Map

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